Job Description:

We are looking for a Paid Performance Marketing Candidate with 1-3 years of experience, for our Hyderabad location. The ideal candidate should be from an agency background.

The purpose of this role is to lead and manage the implementation and execution of Paid campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Responsibilities:

Develop, execute, and optimize performance marketing campaigns across various channels, including but not limited to Google Ads, and social media advertising to drive customer acquisition and revenue growth
Achieve/exceed SBU Revenue Targets and other Business Unit Parameters
Monitor and analyze key performance indicators (KPIs) such as conversion rates, click-through rates (CTRs), and return on ad spend (ROAS) to measure campaign effectiveness and identify areas for improvement
Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report to the team and clients
Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
Develops account strategy and media plan based on client brief, Prioritize and manage retainer clients’ expectations
Contribute to the client strategy, planning key campaign optimizations and oversight of Digital Campaigns, including Display, Shopping campaigns, UAC, Video, Social etc for all the clients
Brainstorm new and creative growth strategies with client to ideate, plan and execute Brand Strategy & Vision with opportunities to up-sell & cross-sell, working closely with the Account Managers
Builds strong relationships across Client Services and other channel teams